Social media literacy and awareness among the students in multidisciplinary programs in a Thai private university

  • ผศ.ดร.สุทธิศักดิ์ จันทวงษ์โส Rangsit University
  • ผศ.ชุลีกร นวลสมศรี Rangsit University
Keywords: Social Media Literacy, Awareness


This paper reports findings of the social media literacy, and the level of awareness from the students from three multidisciplinary programs in one of the private universities in Thailand. This study was classified as a non-experimental, quantitative research using a survey approach. The questionnaire technique was used to collect data. The surveys were conducted during January until February 2018. One hundred and twenty-three students were participated from Enterprise Information Systems (EIS), Investment Informatics (INI), and Medical Informatics (MEI) programs. This study applied the activities based consists of four levels from media literacy framework (access, analyze, evaluate and create). The results revealed that these students understand how to learn and apply social media literacy as stated the media literacy framework. Nearly all of the students had strongly agreed that social media has the impact on their everyday life. The students had strongly agreed that social media is one of the communication tools for connecting resources. Facebook was found to be the most popular social media application was agreed by most of the students Whereas, the findings revealed that the genders, year levels, and GPA of the students has no statistically significant impacted on their knowledge of social media; the programs where they have enrolled did play a significant role. In contrast, the difference in genders, year levels, GPA, and programs among the students in the multidisciplinary programs in a Thai private university had statistically significant impacted on the awareness of social media literacy.


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